5. Website Advertisement
Banners
As the traffic on our website increases, we will introduce paid advertisements for other animal-related projects. One of the ways to attract revenue is to offer banner ads for a fee. These banners will be featured in-game and will be visible for players. While players are spending time on the website and earning tokens for completing levels, the banner ads will be accumulating views, which is a crucial factor for advertisers. The longer a player takes to pass a level or the more times he replays the game to earn more tokens - the higher will be his view count of posted banners.
Paid Ads
Marketing is a detrimental factor in the launch of any project today and there is high demand for traffic related to memecoins and utility-token launches. Advertisers will be able to purchase ads space on the platform via banners that will be displayed in the game. The price of the ads banner placement will depend on how long does the advertiser want the ads to run and how high is the market cap of $SPAWS tokens, which will correlate with the amount of visits to Solpaws website and reflect a higher audience for the marketer.
Revenue
Paid ads are one of the ways to generate additional revenue for the project, primarily to implement the buyback mechanism of $SPAWS tokens. As the players earn $SPAWS tokens by playing our P2E games, a portion of those tokens will be staked and another portion of them will be sold by the players. Buybacks from revenue will effectively counter 2 issues at once: - Support the tokens price on the market in case players sell - Repurchase of tokens for future rewards to prevent reward pool from depleting This way, we expect to create an endless cycle of token circulation which will allow players to play a free game, earn tokens, which will effectively be financed by the advertisers via ads placements. More about advertising mechanisms in section *8.
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